Privacy Policy

Privacy Policy

Effective Date (Updated): May 27, 2026

Overview

This Privacy Policy describes how Daylii LLC, doing business as Aureva (“Aureva,” “we,” “us,” “our”), collects, uses, and shares your personal information when you visit, interact with, or make a purchase from buyaureva.com (the “Site”). By using the Site, you agree to the practices described in this Privacy Policy.

If you are a resident of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Florida, or another state with applicable privacy law, please also review Section 9 for state-specific rights.

1. Information We Collect

We collect the following categories of personal information:

Information You Provide Directly: - Name, email address, postal address, phone number - Payment information (processed by Shopify Payments / Stripe — we do not store full card numbers) - Account credentials (if you create an account) - Order history and customer service communications - Product reviews and testimonials you submit - Email and SMS marketing preferences - Demographic information you choose to share (e.g., age, gender, if provided in surveys or reviews)

Information Collected Automatically: - Device information (browser type, operating system, screen resolution) - IP address and approximate location derived from IP - Browsing activity on our Site (pages visited, time on page, referral source) - Cookies and similar tracking technologies (see Section 5) - Email and SMS engagement data (opens, clicks)

Information from Third Parties: - Advertising and analytics platforms (Meta, TikTok, Google) may share data with us about your interactions with our advertising - Fraud-prevention services (Disputifier, Shopify) may provide risk scores associated with your transactions - Shopify provides order, customer, and account data through our store backend

2. How We Use Your Information

We use your personal information for the following purposes:

  • Order fulfillment: processing purchases, shipping orders, sending shipment notifications, handling returns
  • Subscription management: processing recurring charges, sending Pre-Charge Notice emails, managing the subscription lifecycle
  • Customer service: responding to inquiries, resolving complaints, processing refund requests
  • Marketing communications: sending promotional emails and SMS (only with your consent), recovering abandoned carts
  • Personalization: tailoring product recommendations and on-site content
  • Analytics: understanding how customers use the Site to improve products, content, and user experience
  • Advertising: showing you relevant Aureva ads on Meta, TikTok, Google, and other platforms (see Section 5 for opt-out)
  • Fraud prevention: detecting and preventing fraudulent transactions, chargebacks, and policy abuse
  • Legal compliance: complying with applicable law, including tax, consumer protection, auto-renewal disclosures, and dispute resolution

3. How We Share Your Information

We share personal information with the following categories of third parties, only as needed for the purposes described in Section 2:

Recipient

Purpose

Shopify Inc.

E-commerce platform hosting our Site; order, customer, and account data management

Shopify Payments / Stripe

Payment processing

Kaching Subscriptions

Subscription management and recurring billing

Klaviyo

Email and SMS marketing; transactional emails

Meta (Facebook, Instagram)

Advertising via Meta Pixel; conversion tracking

TikTok

Advertising and conversion tracking (if applicable)

Google (Analytics, Ads)

Web analytics and advertising

Disputifier

Chargeback dispute response and fraud prevention

Freshdesk

Customer service ticket management

Track123

Order tracking and shipment notifications

Shipping carriers (USPS, UPS, FedEx, DHL, etc.)

Package delivery

Fulfillment partners (Supliful and others)

Order fulfillment and inventory management

Legal, accounting, and tax advisors

Compliance and professional services

Government authorities

Where legally required

We do not “sell” personal information in the traditional sense. However, our use of advertising cookies (Meta Pixel, TikTok Pixel, Google Ads) may constitute “sharing” or “sale” under certain state privacy laws (notably California’s CCPA/CPRA). See Section 9 for your opt-out rights.

4. Marketing Communications

By providing your email address or phone number at checkout or via signup forms, you may receive marketing emails and SMS from us. You can opt out at any time:

  • Email: click “unsubscribe” in any marketing email, or email support@buyaureva.com
  • SMS: reply STOP to any marketing text message
  • Account settings: log in to your Aureva account and update your communication preferences

Transactional emails (order confirmations, shipment notifications, Pre-Charge Notice, account communications) are not marketing and will continue while you have an active order, subscription, or account.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

  • Strictly necessary cookies: required for the Site to function (cart, checkout, authentication)
  • Analytics cookies: Google Analytics, Shopify analytics — understanding Site usage and performance
  • Advertising cookies: Meta Pixel, TikTok Pixel, Google Ads — tracking conversions and showing relevant advertising
  • Functional cookies: remembering your preferences and settings

You can manage cookies through your browser settings. Disabling cookies may affect Site functionality. We honor browser-based Global Privacy Control (GPC) signals as a request to opt out of cross-context behavioral advertising where applicable law requires.

6. Data Retention

We retain your personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

  • Active customer accounts: retained until you request deletion
  • Order records: retained for at least 7 years for tax, accounting, and dispute-resolution purposes
  • Payment records: retained per Shopify Payments / Stripe retention policies (typically 7 years)
  • Marketing data: retained until you opt out or request deletion
  • Subscription records: retained for the duration of the subscription plus 7 years
  • Customer service tickets: retained for at least 3 years for dispute-resolution purposes
  • Records relating to chargebacks, disputes, or legal claims: retained until the matter is fully resolved or for the applicable statute of limitations, whichever is longer

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Payment data is encrypted in transit via SSL/TLS and processed by PCI-DSS-compliant providers. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our Site and products are not directed at children under 18 and we do not knowingly collect personal information from minors. If we learn we have collected personal information from a child under 18, we will delete it. Parents who believe their child has provided us with personal information may contact us at support@buyaureva.com.

9. Your Privacy Rights — State-Specific

Depending on your state of residence, you may have the following rights regarding your personal information.

California (CCPA / CPRA)

California residents have the right to:

  • Know what personal information we collect, how we use it, and with whom we share it
  • Access a copy of your personal information
  • Delete your personal information, subject to certain exceptions
  • Correct inaccurate personal information
  • Opt out of “sale” or “sharing” of personal information for cross-context behavioral advertising
  • Limit use and disclosure of sensitive personal information
  • Non-discrimination for exercising your rights

To exercise these rights, email support@buyaureva.com with your request and reasonable proof of identity. We will respond within 45 days.

“Do Not Sell or Share My Personal Information”: to opt out of behavioral advertising tracking, email us at support@buyaureva.com with “Opt Out — CCPA” in the subject line. We also honor Global Privacy Control (GPC) browser signals.

Colorado (CPA), Connecticut (CTDPA), Virginia (VCDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Florida (FDBR)

Residents of these states have rights similar to California residents, including the right to access, delete, correct, and opt out of targeted advertising or sale of personal data. To exercise your rights, email support@buyaureva.com.

Other States and Jurisdictions

Privacy laws vary by jurisdiction. To exercise privacy rights under any applicable law, email support@buyaureva.com with the details of your request. We will respond consistent with applicable law.

10. International Users

Our Site is operated from the United States and we ship only within the United States. If you access our Site from outside the United States, you understand that your information will be transferred to and processed in the United States, which may have different privacy laws than your country of residence.

11. Third-Party Links

Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or prominent Site notice. The Effective Date at the top reflects the most recent update. Your continued use of the Site after changes are posted constitutes acceptance of the revised Policy.

13. Contact

For privacy questions, requests, or concerns:

Daylii LLC, d/b/a Aureva 1065 SW 8th St Ste N Miami, FL 33130 United States
Email: support@buyaureva.com
Response time: Within 45 days for privacy-rights requests

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